The Story

f-stop’s mission is to “Empower the Creative Class.” This mission drives the company to create camera bags and transport systems that are engineered to do more than just help visual creatives survive the journey.





How we Brought it to Life

Guild26 manages and activates an international ambassador program for f-stop. As a part of the initiative, the team worked with renowned wildlife photographer Charles Glatzer to generate media and place f-stop product in a series of photography workshops. The “Shoot the Light” workshop series draws photographers from across the globe and offers a unique personalized opportunity for potential customers to interact directly with f-stop products.

For this workshop, Glatzer made a record 10th trip to the Churchill Wild (Manitoba Canada) for his incredible Polar Bear photo workshop in November. According to Charles, “The Churchill Wild lodges are really the only place where you can get ground-level shots of polar bears. From a safety perspective, there is no place else you can do it.” It’s an incredible opportunity to see and photography these wild and beautiful animals up close.