The Story

“Blood Road” is the story of ultra-endurance mountain biker Rebecca Rusch’s journey along the Ho Chi Minh Trail in search of the crash site where her father’s plane was shot down during the height of the Vietnam War.   Where one story ends at her father’s crash site, another begins; one that continues to define the lives of generations of South Eastern Asian people. Moved by her experience while riding the Ho Chi Minh Trail, Rebecca has committed herself to helping clean up unexploded ordinance (UXO) in Laos and has partnered with the Mines Advisory Group to raise awareness and funds in support of their removal.  What started as an exploration into the heart of darkness, ends with a rich, vibrant, and profoundly human experience of two worlds merging.



Red Bull premiered this film at a variety of festivals, events and venues around the country. 



How We Brought it to Life

To help support the film and Rebecca’s efforts to raise awareness and funds for land mine removal in Laos, Guild 26 printed thirty six large format photos from Rebecca’s journey on sheets of plywood and distributed them to select film screening locations. The prints were displayed at the entrance of each theater before the screenings to build overall awareness to the project and theater attendance. After each event, the photo prints were raffled or auctioned off as a way to raise awareness for the Mines Advisory Group.